Overview
Mapping the Blue Thread reimagines World Vision's 80-page global WASH (water, sanitation, and hygiene) business plan as a living, interactive website, one that internal leaders and external donors can navigate, reference, and share, rather than a static PDF that had limited capabilities.
I led design and delivery end to end: running discovery workshops, defining the information architecture and content strategy, designing the website, creative direction for animations, and managing devs through build, QA, and launch.
Role
Lead Product Designer & Project Manager
Team
Developers, World Vision WASH Team
Timeline
Oct 2024 – June 2026 (phased engagement)
Impact
15.8%
MoM increase in total sessions
8:05 min
average session duration, signaling deep engagement with the core strategy pages
80%
engagement rate on several pages, meaning four of five visitors actively interact with the brand story rather than bounce
creative direction on hero design + animation
More coming soon
0->1 website desisgn
