Overview

Mapping the Blue Thread reimagines World Vision's 80-page global WASH (water, sanitation, and hygiene) business plan as a living, interactive website, one that internal leaders and external donors can navigate, reference, and share, rather than a static PDF that had limited capabilities.

I led design and delivery end to end: running discovery workshops, defining the information architecture and content strategy, designing the website, creative direction for animations, and managing devs through build, QA, and launch.

Role

Lead Product Designer & Project Manager

Team

Developers, World Vision WASH Team

Timeline

Oct 2024 – June 2026 (phased engagement)

Impact

15.8%

MoM increase in total sessions

8:05 min

average session duration, signaling deep engagement with the core strategy pages

80%

engagement rate on several pages, meaning four of five visitors actively interact with the brand story rather than bounce

creative direction on hero design + animation

More coming soon

0->1 website desisgn