Hi, I'm Melissa. inline-0 Designing at Perspectives Digital. inline-1 Currently driving growth across acquisition and activation through strategic experience design. inline-2

Hi, I'm Melissa. inline-0 Designing at Perspectives Digital. inline-1 Currently driving growth across acquisition and activation through strategic experience design. inline-2

Hi, I'm Melissa. inline-0 Designing at Perspectives Digital. inline-1 Currently driving growth across acquisition and activation through strategic experience design. inline-2

360° UX approach that merges strategy, research, design, AI, and project management, to tackle complex workflows that accelerate growth in acquisition and activation funnels.

About

A fixer with an eye for growth and continuous optimization. I've taken products 0→1, and I find the bottlenecks and make sense of the complex workflows and messy data most designers miss.

With a background in strategy, mixed methods research, data analysis, people management, and visual design, I offer a 360° holistic approach to UX and Product. Throughout my career of 7+ years, I've worked on marketing websites and web and mobile apps across Entertainment, Productivity, Education, and more. I've really enjoyed working on growth for SaaS companies, often optimizing funnels and conversion, managing complex workflows or data, and navigating the intersection of AI and UX.

Companies I love working with are:‍
• Passionate about creating an experience people feel connected to
• Providing a user experience that's inclusive, accessible, and usable
• Data and user-research informed or interested in implementing those practices
• Interested in building digital products or services for scalability, impact and good

Contact

Connect with me for product design, partnerships, and mentorship.